CeltiCare Health Plan Partners with Boston.com, MasTV, El Mundo and CityVoter
CeltiCare Health Plan Partners with Boston.com, MasTV, El Mundo
and CityVoter to Sponsor First Annual La Lista
Provider of High Quality, Cost-Effective Health Insurance Proudly Supports Contest for Local Businesses
BOSTON – Feb. 7, 2012 – CeltiCare Health Plan of Massachusetts, a Boston-based managed care organization dedicated to providing Massachusetts residents with quality, affordable health insurance coverage, today announced it will be the title sponsor of La Lista de Boston 2012. La Lista is an innovative cross-media campaign that is designed to showcase what the Latino/Hispanic community loves about the Boston area.
“At CeltiCare we care about being part of the community that we serve,” said Michael Kirby, president and CEO of CeltiCare. “Sponsoring La Lista de Boston 2012 allows us to be a part of a campaign that highlights local businesses and community members who are passionate about the work and services they provide to the communities our members live in.”
From Feb. 6th until March 30th, Bostonians are invited to vote for the places, people, and things that highlight Boston’s unique Latino/Hispanic community on Boston.com’s La Lista website (www.boston.com/lalista). Individuals are encouraged to nominate their favorite people, boutiques, restaurants, local media personalities, services and attractions in the Greater Boston area. The winner in each category will gain the title of “best” in the city and earn an invitation to a winner’s party in April.
“It is easy for marketers to say they support local businesses and the Latino and Hispanic community in Boston, but by sponsoring the first annual La Lista promotion, CelitiCare has stepped up to do both,” said Josh Walker, CEO of CityVoter. “We’re eager to work with CeltiCare and all our fantastic media partners to recognize the best in our Boston Latino and Hispanic community.”
La Lista is a collaborative effort being led by four of Boston’s leading media companies: Boston.com, El Mundo, MasTV and CityVoter Inc and an extension of the popular annual Boston.com A-List program where in 2011 more than 26,000 consumers voted to choose their favorite local businesses. To date, La Lista already has more than 350 nominated businesses from the Latino/Hispanic community.
About CeltiCare Health Plan of Massachusetts: Founded in 2009, Boston-based CeltiCare Health Plan of Massachusetts is a managed care organization that provides high-quality, cost-effective health insurance to Massachusetts residents. CeltiCare is committed to helping its members achieve better health outcomes by providing high-quality benefits, services and wellness education. Backed by parent company Centene Corporation, CeltiCare offers a new form of local managed care that is tailored to the needs of Massachusetts’ progressive healthcare system.